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Dear Advertiser,
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I’m
writing to introduce you to an exciting women’s finance and
lifestyle Web site aimed at an important segment of your target
market—millions of women seeking smart ways to save, spend and
invest their money.
MAKING BREAD
addresses women’s financial needs in a voice that is as entertaining
as it is informative—a sassy, savvy voice that our readers
appreciate and enjoy. ”I like the title a lot. Very good pun,"
comments another reader. Our surveys show that the women we are
targeting (see Readers Worth Having, at right) are eager to receive
financial advice written just for them. Your presence on our Web
site will help you to effectively reach these readers, who are
valuable potential customers for the services you provide. We invite
you to consider our advertising opportunities and rates, below.
Please
don’t hesitate to call me to discuss further opportunities. Discover
how quickly this exciting new women’s finance resource will become a
valuable advertising resource for you and your clients!
Cordially,
Reginald
R. Owens
Publisher
Voice - 215-670-2470
Fax
- 215-670-2077
E-mail:
reggie@makingbreadmagazine.com
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CIRCULATION
Average monthly visitors:
150,000
Annual visitors:
1.5 million
Monthly page views: 450,000
Annual page views: 4.1 Million
Average length of session:
7.5 minutes
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Who Are Our Readers?
Our
audience is made up of women, aged 18-55, single, married, divorced
and widowed, with an average income of $55,000 to $75,000, and a
college education, who seek expert advice on best ways to save,
spend and invest their money wisely—and who don’t feel that their
specific needs are being addressed by other finance publications.
“I've never really felt that I was knowledgeable about finances
in general, and this seems to fill a huge gap for women,” says one
focus group participant.
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Advertising Options |
MAKING BREAD MARKETPLACE
(Comparable banner rates also
available; contact publisher for details.)
1.
Home Page Placement:
Text
ad (up to five lines of text) including live link to Advertiser’s
Web site (see sample below or visit our home page for live display)
Monthly rate:
$125
Three-Month Discount:
$300
Annual Contract:
$1,000
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2.
Home Page Placement PLUS Five Premium Page Listings:
Monthly
rate:
$750
Three-Month Discount:
$650
Annual Contract:
$2,400
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3.
Home Page Placement Plus Top 10 Viewed Page Listings
(Click for current list of Top 10 Viewed Pages)
Monthly rate: $1,375
Three-Month Discount:
$4,000
Annual Contract:
$15,000
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4.
Home Page PLUS Top 10 E-Mailed Page Listings
(Click for current list of Top 10 E-Mailed Pages)
Monthly rate:
$1,375
Three-Month Discount:
$4,000
Annual Contract:
$15,000
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5.
Bundled Rate:
(Home page listing PLUS Top E-mailed AND Top 10 Viewed):
Monthly rate:
$2,400
Three-Month Discount:
$6,000
Annual Contract:
$25,000
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6.
Feature Section Sponsorship:
(Click here to view choice of
Sponsorship Sections; ad will appear on Table of Contents for that
Feature Department and on all story pages within that Feature
Department)
Monthly rate:
$1,000
Three-Month Discount:
$2,500
Annual Rate:
$8,000
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7.
Run of Site Contract:
(900
pages of content … a Marketplace listing or banner ad on every
page)
Monthly rate: $8,000
Three-Month Discount:
$20,000
Annual Contract:
$50,000 |
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Contact
publisher Reggie Owens for further rates on banners, video-casts,
interstitials, etc.
Phone:
215-670-2470; E-mail:
reggie@makingbreadmagazine.com |
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READERS
WORTH HAVING
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Women control 75% of household finances and
are responsible for
80% of purchasing decisions.
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Two-thirds of the women in the U.S. today are married and earn half the household income.
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15% of wives earn at least $5000
more than their husbands annually.
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62% of married women,
67% of never-married women and 75% of
divorced women work for pay.
$
There are more than 12 million widows and nearly 14 million
divorcees in the U.S. today in need of information about handling
their own finances.
$
Women are postponing
marriage in large numbers and
earning—and learning
to handle—their own money.
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Women outlive men by an average of seven
years, but save about half the amount that men do. Therefore, it could be said that they
need financial advice twice as much.
$
Only 29% of
Money
magazine’s 8.1 million readers are
women.
Women who’ve taken
MAKING BREAD’s reader
surveys say they are looking for
financial advice written
just for them.
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