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FOR IMMEDIATE RELEASE
Making Bread Magazine Chooses NewsStand as Digital Delivery Partner to Serve Financially Savvy Women’s Audience
PHILADELPHIA, PA. & AUSTIN, TX – September 16, 2002 – Women around the world will have greater access to financial information and content specifically tailored to their perspectives with an agreement announced today between Making Bread Magazine, a savvy, sassy online women’s finance magazine, and NewsStand, Inc., a leading provider of digital publishing and delivery solutions. Subscribers to Making Bread Magazine will now be able to download editions via the Internet directly to a personal computer and have the added convenience of reading the digital copy offline anytime or anywhere.
Unlike most publishers who now offer digital versions in addition to their printed publications, Making Bread is committed to delivering their content solely over the Internet. NewsStand offered a complete solution for Internet delivery, digital rights management (DRM) and sophisticated digital reader tools that offer subscribers the experience of reading traditional print formats on a computer screen.
“We’re delighted to be able to utilize this exciting new distribution format to deliver our new kind of women’s magazine to audiences looking for smart ways to manage their money,” says founding editor Gail Harlow. Adds publisher Reggie Owens, “Electronic delivery is where we believe the future of publishing is, and we want to be in the vanguard, giving readers—and advertisers—new solutions to help them achieve their goals.”
Reaching 45,000 women a month and growing, Making Bread chose NewsStand as the fulfillment service required to extend circulation and meet the needs of their customers. Once downloaded, customers can read Making Bread from a home office or the corner café – anywhere they take their laptop. Readers also enjoy the benefits of digital functionality, such as quick scan of 2-page spreads, zoom in for articles of interest, direct jumps to desired sections or page continuations with one click of the mouse and key word search capability.
As part of the business agreement, Making Bread will offer paid digital subscriptions and single copy sales at the discounted price of $15.00 for a yearly subscription (six issues) or $3.50 for a single issue. Customers can purchase the digital publication today at www.makingbreadmagazine.com or through NewsStand’s website, www.newsstand.com.
“NewsStand allows e-zine publishers such as Making Bread to automate and streamline the process of delivering content from processing the files to transacting the purchase to detailed marketing reports,” said Kit Webster, president and CEO of NewsStand. “By utilizing reader formats and subscription models based on traditional print, Making Bread now has the opportunity to utilize ‘push’ as well as ‘pull’ marketing strategies.”
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Sales of publications through the NewsStand service also qualify as paid circulation according to the Audit Bureau of Circulation and Business of Performing Audits (BPA), thereby increasing the potential for ad revenues.
Other premier publications that have already selected NewsStand as their digital circulation service include The New York Times, Barron’s, International Herald Tribune, Harvard Business Review, The Daily Deal, The Globe & Mail and the Australian.
About Making Bread Magazine:
Making Bread Magazine, based in
Philadelphia, PA, is published by Reggai Productions LLC, a privately held
company. In August 2001, Reggai Productions launched
www.makingbreadmagazine.com, a
dynamic online financial-information resource for women looking for smart
ways to save, spend, and invest their money. In May 2002, the company
debuted its bimonthly electronic magazine, The Making Bread Mini-Mag, as
an extension of its services to readers, with other financial-service
offerings planned. With readers in all 50 states and abroad, the Web site
and the magazine promote financial independence for women and offer them
the tools to help them counteract the effects of the wage gap and other
economic factors, such as a reduced retirement savings rate and lower
employment benefits, which affect their financial security.
About NewsStand: NewsStand, Inc. is a digital/electronic partner for premier publishers of newspapers, magazines and printed media. NewsStand’s digital delivery solution makes it possible for subscribers to download via the Internet an entire publication in its traditional print format with the additional convenience to read offline anytime or anywhere. NewsStand not only offers an entirely new reading experience for an ‘information hungry’ global community, but also creates innovative marketing opportunities for both publishers and advertisers. Publications delivered by NewsStand are in demand by paying customers in more than 100 countries.
Headquartered in Austin, Texas, NewsStand is privately held. Investors include SSM Ventures, Noro-Mosely Partners, the New York Times Company and other private investors. NewsStand and NewsStand Reader are trademarks of NewsStand, Inc.
KEYWORD: AUSTIN, PHILADELPHIA INDUSTRY KEYWORD: ELECTONIC PUBLISHING, WEB CONTENT, NEW MEDIA SOURCE: NewsStand, Inc.
Contact:
For Making Bread: Gail Harlow, Founding Editor (215) 670-2470 E-mail: gail@makingbreadmagazine.com
For NewsStand Inc.: Vicki Newton, Marketing Manager (512) 334-5127 E-mail: vnewton@newsstand.com
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